AMARA LASHES

Kristina Orido came to us during the production phase of creating her own line of luxury lashes out of Austin, TX. We were involved with her from the very beginning whether that be in the brand identity phase together or even seeing samples of our designs on her packaging options. It was truly an immersive, very involved, full-circle process to be a part of! We began with branding her business to exemplify luxury, high-end style, and femininity for the everyday busy lady on the go. Her lashes are meant to be an easy way to up-level your look no matter who you are. After the branding process was complete it was time to conduct the brand photoshoot - so. much. fun. During the shoot we captured different flatlay combinations of makeup/accessory looks and also Kristina in action being the boss that she is. Next, we incorporated all of the branding and imagery into her custom e-commerce website. The goal for the website was to make it immersive for the customer and very simple to shop. Take a look at a few of the final products!


 
 

PRIMARY LOGO

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COLOR PALETTE, MOODBOARD, BRAND MARK, PHOTOGRAPHY

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E-COMMERCE WEBSITE

www.amaralashes.com