THE GUIDED IDENTITY
A "DIT" (do it together) BRANDING PROCESS
THE GUIDED IDENTITY is a guided branding process in which you are given a 4 module course with instruction, resources, and one-on-one coaching to create your dream brand. The course equips you with tools to visualize and craft your branding with the added bonus of a designer right there alongside of you.
THIS COURSE IS FOR YOU IF YOU Have ever thought...
I'm a creative person with good ideas but I'm not sure how to execute them...
I know I need branding work but I have no idea where to start...
I'd love to hire someone but I don't have the money for that...
I'm a DIY'er, but don't want my work to look "homemade"...
I'm not very visual but I want my branding to be stunning...
I feel very capable but would love a little guidance...
+ UNCOVER YOUR BRAND'S VALUES
+ TARGET YOUR SPECIFIC AUDIENCE
+ DEFINE YOUR BRAND'S STYLE
+ CURATE YOUR BRAND'S VISUAL INSPIRATION
+ COLOR PALETTE PHILOSOPHY
+ COMPOSE A MOOD BOARD
+ SELECT TYPE PAIRINGS
+ EXPLORE BRAND GRAPHIC / ILLUSTRATION CREATION
+ COMPOSE DESIGNS
+ FINALIZE BRANDING & STYLE GUIDE
+ BEGIN THE LAUNCHING PROCESS
LET'S DO IT TOGETHER
YOU WILL NOT BE ALONE! PROFESSIONAL INSTRUCTION, GUIDANCE, AND CONSTRUCTIVE FEEDBACK WILL BE GIVEN IN RESPONSE TO EACH MODULE. THROUGH COMPLETING YOUR MODULE HOMEWORK, YOU WILL PROGRESS EACH WEEK ON CRAFTING YOUR BRAND.
WHAT THE PROCESS WILL LOOK LIKE:
+ initial video call meeting to get to know you & talk ideas
+ watch module video and/or read content
+ download instructional template, resource list, & homework form
+ with template and resources, complete homework and submit
+ receive one-on-one feedback in response to your creation
what you need:
adobe photoshop or illustrator access - even if temporary
journal to sketch in
a diy-er's positive attitude
resiliency & persistence
THE WHAT IF'S
- What if... I don't have the Adobe programs : you can get a single Adobe app (Illustrator recommended over Photoshop) for a monthly cost of $31.49. You can use the program for the duration of the course and simply cancel your plan when it's over. However, it is a great asset to have the program for branding needs in any business! Photoshop can be purchased for only $9.99/month as a part of the Adobe Creative Cloud Photography suite (includes Lightroom), but Photoshop has limited abilities so just keep that in mind.
- What if... I'm extremely busy during the time of the course and can't participate on time? : while it is highly encouraged that you keep up with the course's due dates, if you miss any you will not be penalized. Since this is a guided process, you will not receive immediate response to your submissions of progress if you are to miss the date for them. For instance, if you miss a module's homework date and submit it the next week, you may not progress immediately after due to the extra time we will be taking to circle back to you while the rest of the students have moved on. We understand the hectic creative business environment and will aim to be accommodating!
- What if... I'm not thrilled with my branding by the end of the course : FOREWARNING - it is always hard to be satisfied with our own creations. Yes, even with my very own self! It's a battle of never feeling like we are capable enough. But you ARE and this process will guide you closely so that you will be intentionally choosing each element of your branding with reasoning in mind. Along the way, we will be confirming that we are moving in the correct direction so we don't stray off the path. A part of participating in this course rather than hiring us to do your full branding finish out is trusting yourself enough to tackle this together!